Lauren Bigelow is pursuing a Bachelor of Design (BDes) at Pennsylvania State University. Although she has drawn and painted for many years, her college education has allowed her to digitize her skills. The experience challenges her to work with a variety of media, from print to web to motion graphics.
In addition to showing her artwork at venues such as ArtPrize, Bigelow has created digital designs for many corporate clients including Family Tree In-Home Care, Highview Energy Partners, and Spotz City. She provides them with branding sets, online advertisements, and animations to inspire and expand their audiences.
When working with any type of media and for any purpose, I strive to encourage curiosity and questioning in today’s digital age. Technology provides people with the opportunity to learn from a wealth of information, but not always the tools for critical thought. Without the ability to utilize the knowledge it offers, they miss opportunities to improve themselves and solve broader problems.
To communicate this message, I pair realism with abstraction. I combine lifelike vector graphics, video footage, or drawings with non-representational elements such as circles, expressive lines, and transparent objects; all are often layered within a single frame. This distortion of real-world elements suggests that success in the modern world requires a change in perspective, and that imagination and innovation can benefit society when built upon a foundation of careful observation.